A real organizational announcement
Start with a verified public event such as new funding, expansion, a partnership, a leadership change, or a new program.
CAPACITY BUILDER INTELLIGENCE™ · THE SIGNAL™
The problem isn’t your course.
It’s knowing where to take it next.
You don’t need a better course. You need a better course of action.
See where organizational demand is emerging, understand which opportunities fit your expertise, and know what to do next—before everyone else sees the same opening.
What’s happening?See where organizational demand is emerging
What should I do?Know which opportunities fit you
Can you help me execute?Turn intelligence into strategic action
Kat Dunn — trusted by some of the most recognizable companies in the world.
SEE THE PROCESS IN ACTION
Walk through a real intelligence example—from public announcement to your next move.
This is a workshop, not a lecture. Together, we will examine a real organizational event and work through what it could mean for experts, consultants, coaches, trainers, and course creators.
What changed inside the organization?
Identify the operational, workforce, leadership, technology, or performance pressure the event may create.
Where could your expertise fit?
Determine whether your course, workshop, coaching, consulting, or training solution connects to the emerging need.
Who should you pursue?
Identify the organization, buyer roles, and internal stakeholders most likely to care about the issue.
Why this opportunity—and why now?
Evaluate the evidence, timing, relevance, and strategic fit before investing time in outreach.
What should you do next?
Build a practical first course of action, including how to begin a relevant LinkedIn or executive conversation.
You will not see the internal analyst system.
You will learn how to recognize useful intelligence, interpret what it means for your business, and decide what to do next.
VERIFIED SIGNALS • ORGANIZATIONAL PRESSURE • CAPABILITY NEEDS • EXECUTIVE BUYERS • STRATEGIC POSITIONING
THE REAL PROBLEM
Your expertise is not the bottleneck. Direction is.
If you have ever wondered where your next corporate client will come from, sent outreach that received little response, posted online hoping the right buyer would notice, or relied almost entirely on referrals, you are not alone.
The problem is not necessarily your expertise or the quality of your course. The problem is knowing where to take it, when to act, and how to position it.
Organizations buy when something changes: an expansion, new funding, a partnership, a leadership transition, a new program, a technology shift, a merger, or another event that creates fresh demands.
Most experts do not recognize those moments until the market is already crowded. This workshop helps you see them earlier.
DURING THIS LIVE WORKSHOP
Discover how to identify organizations that are most likely to need your expertise—before everyone else does.
Instead of guessing who might need what you offer, you will learn how to recognize the moments when organizational change begins creating demand for solutions like yours.
Where organizational opportunities really come from
See why the strongest consulting, training, coaching, facilitation, and course-development opportunities often begin with organizational change—not random prospecting.
How to recognize buying signals hiding in plain sight
Learn which announcements may signal emerging demand, which details deserve closer attention, and which opportunities you can safely ignore.
How to know whether an opportunity is right for you
Stop chasing every lead and focus on organizations whose emerging needs genuinely align with the problems your expertise is positioned to solve.
Who inside the organization is most likely to care
Understand which executives, decision-makers, and internal sponsors may own the issue—and why they are the right people to approach.
How to start conversations executives actually want to have
Move beyond “Here’s what I do” and learn how to lead with the organizational priorities and challenges they may already be trying to solve.
FROM INFORMATION TO ACTION
Three questions. One clearer course of action.
The public site helps you see what is happening. Personalized intelligence helps you decide what to do. Guided support helps you execute.
What’s happening?
Explore verified organizational changes, emerging capability pressure, and where demand may be building.
Free weekly intelligenceWhat should I do?
Receive personalized recommendations based on your expertise, market, experience, and preferred opportunities.
Personalized decision intelligenceCan you help me execute?
Get support with positioning, outreach, executive conversations, and the next strategic action.
Guided execution supportTHE BETTER COURSE OF ACTION™
From organizational change to a confident next move.
Use a practical five-part framework to move from verified information to focused action.
What changed?
Identify the verified business event creating new organizational demand.
What pressure did it create?
Interpret the likely leadership, workforce, operational, or execution pressure.
What capability is needed?
Connect the pressure to what the organization may need to strengthen.
Who owns the issue?
Map the likely executive buyer, sponsor, and decision environment.
How should you position?
Shape a relevant conversation around organizational need—not a generic sales pitch.
REAL-WORLD CASE WALKTHROUGH
See how one announcement becomes an actionable opportunity.
IMAGINE LEAVING ABLE TO…
See opportunity differently.
- Read a company announcement and recognize whether it may represent a real business opportunity.
- Define the organizational problems your expertise is best positioned to solve.
- Determine whether a specific organization is a strong fit for your business.
- Identify who to contact inside the organization—and why that person may care.
- Create a first-draft conversation starter grounded in a real organizational signal.
- Use the Signal-to-Solutions™ framework again after the workshop.
WHO THIS IS FOR
Experts ready to move beyond random prospecting.
Course builderswho want to connect learning solutions to real organizational priorities.
Consultantswho need a more timely, evidence-based path into executive conversations.
Coaches and facilitatorswho serve leaders, teams, and organizations navigating change.
Established expertswho want to reduce dependence on referrals and broad, generic outreach.
MEET YOUR GUIDE
Katherine Dunn
Executive advisor, learning strategist, and founder of Capacity Builder Intelligence™
For more than 20 years, Katherine Dunn has helped organizations and experts translate knowledge into practical business solutions. Her work has supported major employers, government agencies, entrepreneurs, and learning leaders seeking meaningful organizational impact.
Her experience includes work connected to organizations such as:
WalmartVerizonUber EatsADPIRSSBAOcean Spray
This workshop applies the executive lens behind Capacity Builder Intelligence™ to help experts recognize verified events, understand capability pressure, identify buyer relevance, and position themselves around strategic opportunity.
WHY YOU'VE BEEN STUCK
You already have the expertise. What you need is a clear path into business opportunities.
Maybe you have already built a course. Maybe you have a workshop, training program, coaching offer, or consulting solution that has produced results. Now you are ready to offer that expertise to more organizations—but you are not sure where to begin.
You know LinkedIn may be part of the answer. But who should you reach out to? Which organizations need what you offer right now? How do you know which opportunity is worth pursuing? And how do you start the conversation without sounding generic or salesy?
Signals to Solutions™ helps you stop guessing. You will learn how to recognize organizations experiencing change, identify where your expertise may be relevant, determine who is connected to the need, and develop a practical course of action for starting the right conversations.
AUGUST 22, 2026
Stop building more. Start deciding better.
See what is happening, determine what it means for your business, and choose a stronger course of action.
FORMATLive virtual workshop
ACCESSDetails provided after registration
SEATINGLimited to support interaction
SIGNALS TO SOLUTIONS™ WORKSHOP
Reserve your spot
Investment$97
- Live virtual workshop on August 22, 2026
- Practical Signal-to-Solutions™ decision framework
- A clearer course of action for pursuing corporate opportunities
If the secure checkout button does not appear, complete your registration through Stripe.
Secure payment is processed by Stripe. Workshop access details will be sent using the email address entered during checkout.